WHAT INFORMATION DO WE COLLECT?
Personal information is individually identifiable information, namely information that identifies an individual or may with reasonable efforts or together with additional information we have access to, enable the identification of an individual, or may be of a private or sensitive nature relating to an identified or identifiable natural person. Identification of an individual also includes the association of such individual with a persistent identifier such as a name, an identification number, persistent cookie identifier etc. Personal information does not include information that has been anonymized or aggregated; provided, that, such information can no longer be used to identify a specific natural person.
We collect personal information from you when you use or interact with our Platform, including:
Personal Information you provide to us when you use our Platform. We collect personal information from you and any devices (including mobile devices) you use when you: use or access our Platform, register for an account with us, provide us information on a web form or other text field, update or add information to your account, or through correspondence that you exchange with us from time to time. More specifically, we collect and use the following categories and types of personal information when you use our Platform:
Contact information such as your name, email and physical addresses, or telephone number when you complete our online form, register for an account with us or otherwise when you update your accounts details.
Information you provide during a transaction, or other transaction-based content that you generate or that is connected to your use of the Platform as a result of a transaction you are involved in such as your eyeglasses prescription.
Other content that you generate, or your account activities (e.g., adding items to your shopping cart, adding items to your saved items list, etc.).
The contents of your interaction with our customer support or sales departments, which may include text/video/audio recording and transcripts of such communications.
Financial information (such as credit card or bank account numbers), which is processed by our third-party services providers as further detailed below and to which we generally have no access.
Shipping, delivery, postage, billing and other information used to transact and deliver through the Platform, and where applicable, information required to clear customs (such as Tax ID or other identification numbers).
Information you voluntarily provide to the Platform to personalize your Platform interface, such as age,date of birth, preferred language, preferences etc.
When you complete a survey or interact with our E-mail newsletters, such as age and date of birth.
Information Mandated by Applicable Law. Information we are required or otherwise authorized to collect under applicable laws to authenticate or identify you or to verify the information we have collected from you via our Platform.
Usage Data. You may also provide us information through your use of certain tools, features and applications that we make available to you through the Platform such as chats with support representatives, uploading your picture through use of our “Try on” feature, or when you otherwise communicate with us via the Platform
Impression Information. Information about your impressions of, and reactions to, advertisements that appear on the Platform that we receive from devices (including mobile devices) and software you use when you access our Platform. This information may include the following: Device ID or unique identifier, device type, ID for advertising, unique device token, operating system, information regarding your clicks, views and engagement with our advertisement and Services, information concerning your traffic to and from the Platform, your referral URL, ad data, your IP address, your web log information, and your location information, including location information from your mobile device or as can be derived from your IP address.
Personal information collected from other sources. We may also collect personal information about you from third parties who have represented to us that they have obtained your consent for such provision of information or that you have freely and publicly provided. For example, we may collect and use demographic and other information that is publicly available and information from credit bureaus, to the extent permitted by applicable law.
PLEASE NOTE THAT ANY INFORMATION YOU POST OR DISCLOSE USING HASHTAGS, WILL BECOME PUBLIC AND MAY BE AVAILABLE TO OTHER USERS AND THE GENERAL PUBLIC.
Submitting a Review: You may be able to submit a review regarding your satisfaction of our products (including through our Third Party Service Providers that enables such surveys, e.g. Trustpilot). In connection with submitting a review, you may share information such as rating, free text and a photos you actively share when submitting such review. You agree that we may collect, use and retain the contents of such review, including for the purposes of publicly displaying such information within the Website and our marketing assets.
Device Information: We collect information from and about the computers, phones, and other web-connected devices you use that integrate with our Properties and Services, and we combine this information across different devices you use. For example, we use information collected about your use of our Services on your phone to better personalize the content or features you see when you visit or use our Properties on another device, or to measure whether you took an action on your phone on a different device. Information we obtain from these devices includes:
Device attributes: information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.
Device operations: information about operations and behaviors performed on the device, such as whether a window is foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots).Identifiers: unique identifiers, device IDs, and other identifiers.
Device signals: Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers.
Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS location, camera or photos.
Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed and, in some cases, and information about other devices that are nearby or on your network.
WHY WE COLLECT AND PROCESS PERSONAL INFORMATION?
Advertising: To the extent we’re permitted to do so under applicable law, to display or send to you marketing and advertising material and general and personalized content and advertisement via the Platform, email, postal mail, telephone, mobile devices and/or when you visit other sites, and to track and analyze the effectiveness and relevance of such material.
With your consent: We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time in the manner described in Section 7 below. For example, we ask for your consent to send you our marketing offers and communications. From time to time, and subject to appliable laws and regulations, we may obtain your consent by offering you incentives, financial or otherwise, such as discounts and/or credits on future purchases on the Website. Even after providing you with such incentives, you may still withdraw your consent at any time.
We may also access and use your information for any of the following internal purposes:
To provide and improve our Platform and its various functions and features and to manage our business
To send you updates, notices, notifications, announcements, and additional information related to the Platform
To conduct surveys regarding our services or regarding the experience of users in our Platform
To be able to manage your account and provide you with customer support and technical assistance
To create cumulative statistical data and other cumulative information and/or other conclusive information that is non-personal, in which we might make use, in order to operate and improve our Platform
To verify your eligibility and deliver prizes in connection with promotions and referral programs we may hold from time to time
To comply with any applicable rule or regulation and/or response or defend against legal proceedings versus us or our affiliates